There seem to be some concerns regarding how the process of Fashion Spotlight and Room of the Week are chosen.
For Fashion Spotlight, I choose those who combine outfits in a different manner. Take JesseMary:

Her outfit consists of bold patterns, and the colors are consistent. It also helps that the outfit matches her hair. Usually I will not put the spotlight on someone who is wearing an article of clothing that just came out.
With the Room of the Week, I choose base on the amount of furniture, the cohesion of the furniture, and the overall style.
Most of the Socians that are highlighted are those who have been residents longer, and this is logical. Those who have been around longer tend to have more diverse furniture to showcase, and more clothes to mix and match with. Therefore they usually have more unique styles.
Of course, you guys are more than welcome to nominate either yourself or other Socians that you believe deserve to be showcased. Either PM me or email me at deasy@sociotown.com and I will consider your nomination.
I hope this cleared some things up.